Creative Academies Network

iCAN

iCAN a digital empowerment programme for young people across Sandwell

Category 
Social Media Empower 

Location
Sandwell

Dates
April – July 2018

Lead
Daniel Lal

Contact Information
d.lal@creativeacademies.co.uk | 01215243232

Overview

We will be working with iSandwell to develop a youth-led social media campaign called #iCAN in order to accelerate aspirations and ambitions for young people aged 14-21yrs through online and offline campaigning across Sandwell.

Young people will engage in developing positive messages through Facebook, Twitter, Snapchat and Instagram using the hashtag #iCAN with supporting text or images to reinforce their involvement in the campaign.

The campaign will work with local people, organisations and Sandwell-based primary and secondary schools that will allow a wealth of beneficiaries to engage with the hash tag #iCAN. CAN’s internal youth management board and newly appointed #iCANchampions will be the driving force to ensure that their peers and the wider public are able to participate.

“The campaigns core objective is to provide young people with a voice through digital innovation in order to raise awareness that Sandwell is a thriving community for developing aspirations within young people.” Daniel Lal – Project Manager

Supported and Funded by 
iSandwell in partnership with Sandwell Council

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