Creative Academies Network


iCAN a digital empowerment programme for young people across Sandwell

Social Media Empower 


April – July 2018

Daniel Lal

Contact Information | 01215243232


We will be working with iSandwell to develop a youth-led social media campaign called #iCAN in order to accelerate aspirations and ambitions for young people aged 14-21yrs through online and offline campaigning across Sandwell.

Young people will engage in developing positive messages through Facebook, Twitter, Snapchat and Instagram using the hashtag #iCAN with supporting text or images to reinforce their involvement in the campaign.

The campaign will work with local people, organisations and Sandwell-based primary and secondary schools that will allow a wealth of beneficiaries to engage with the hash tag #iCAN. CAN’s internal youth management board and newly appointed #iCANchampions will be the driving force to ensure that their peers and the wider public are able to participate.

“The campaigns core objective is to provide young people with a voice through digital innovation in order to raise awareness that Sandwell is a thriving community for developing aspirations within young people.” Daniel Lal – Project Manager

Supported and Funded by 
iSandwell in partnership with Sandwell Council